Designer: Byron Lars ; Designer Brand: “In Earnest”
Brief description about the collection: “Ath-Rom”, our abbreviation for Athletic/Romanticism is a style reconciliation of the past 1 ½ years we’ve spent in “jammies” comfort at home with this time of our foray back into irl encounters that very thankfully demand more effort on our style frontier.
The result?… super comfy tracksuit hybrid’s in pretty stretch laces and sumptuous velvets that have an almost poetic sensibility. Chic and pulled-together enough on their own, these fresh new takes on an American classic prove their game changing adaptability when their separate components effortlessly pair back to our more aspirational pieces which celebrate the bright tomorrow we so richly deserve!
Bio of the designer: ‘In Earnest’ is the name and credo of this newest Byron Lars venture co-founded with longtime colleague Sheila Gray.
His legacy of expert fit, impeccable craftsmanship and obsessive- compulsive attention to detail is a testament to Byron’s advocacy for women through the very product he so lovingly belabors over on their behalf. Ergo since by definition In Earnest means, “existing to a greater extent or more intensely than before”, there are sure to be some “earnestly” happy and well-dressed women as a result of this eagerly anticipated rebranding!
Website: InEarnestOFFICIAL.com
Facebook: InEarnestBEL
Instagram: InEarnestOFFICIAL
Twitter: InEarnestOFFICIAL
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